Visual Cues To Female Physical Attractiveness

by M.J. Tovee, D.S. Maisey, J.L. Emery & P.L. Cornelissen; Proceedings of the Royal Society of London, Series B, (1999), 266, 2111-2118


Abstract:
Evolutionary psychology suggests that a woman's sexual attractiveness is based on cues of health and repro- ductive potential. In recent years, research has focused on the ratio of the width of the waist to the width of the hips (the waist-to-hip ratio (WHR)). A low WHR (i.e. a curvaceous body) is believed to correspond to the optimal fat distribution for high fertility, and so this shape should be highly attractive. In this paper we present evidence that weight scaled for height (the body mass index (BMI)) is the primary determinant of sexual attractiveness rather than WHR. BMI is also strongly linked to health and reproductive potential. Furthermore, we show how covariation of apparent BMI and WHR in previous studies led to the overesti- mation of the importance of WHR in the perception of female attractiveness. Finally, we show how visual cues, such as the perimeter-area ratio (PAR), can provide an accurate and reliable index of an individual's BMI and could be used by an observer to diĦerentiate between potential partners.

Excepts

Introduction: Selection will favour those patterns of behaviour that can solve the basic environmental problems that face an individual. One of the most fundamental of these problems is mate selection: how do we choose a partner? It is important that we are sensitive to the physical cues that honestly signal that one individual is more desirable (i.e. fitter and with a better reproductive potential) than another, and use them to choose the partner which is most likely to enhance our chances of successful reproduc- tion.
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jap1 In women, two potentially critical cues are shape and weight. As far as shape is concerned, research has focused on the ratio of the width of the waist to the width of the hips (the waist-to-hip ratio (WHR)). A low WHR (i.e. a curvaceous body) is believed to correspond to the optimal fat distribution for high fertility, and so this shape should be highly attractive.
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The studies suggest that the optimal WHR for attractiveness is 0.7 (Singh 1993) and that WHR is a more important predictor of attractiveness than the apparent weight of the female figure. Recently, we reported that weight scaled for height (i.e. the body mass index (BMI), the units of which are kg/metre-squared) may be a far more important factor than WHR in determining the attractiveness of a female body. This result is consistent with another study that showed that successful female fashion and glamour models all fall within a narrow BMI range.   • • •   Here we address three questions central to this debate. First, we investigate the relative importance of BMI and WHR in the perception of female attractiveness. Second, if BMI plays a role in the perception of attractiveness, what visual cues can be used to give an accurate and reli- able measure of an individual's BMI? Third, if BMI is the principal cue to physical attractiveness rather than WHR, why do our results differ from those of previous studies.
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Methods: 40 male undergraduate men rated color images of 50 women in frontal view.
  • • •   Discussion: These results suggest that BMI is the primary determi- nant of the attractiveness of female bodies. It accounts for more than 70% of the variance in our analyses, whereas WHR accounts for little more than 2%. Furthermore, we provide evidence of a plausible visual cue to BMI (PAR) that provides an accurate visual proxy of BMI on which judgements of mate selection could be based. We suggest that the importance attributed to WHR in previous studies is likely to be an artefact of covarying WHR with apparent BMI. When both WHR and BMI are known for images of real women, their effects can be estimated sepa- rately, and BMI emerges as the most important factor.
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BMI_plot Put together, the evidence suggests that the balance between the optimal BMI for health and fertility is struck at around a value of 18 - 19, which, in this study, is also the preferred BMI for attractiveness.
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We therefore suggest that, although a WHR of 0.7 may represent the most fertile fat distribution for a given BMI, women with the same WHR but diĦerent BMIs can diĦer radically in health and reproductive potential. This suggests that there may exist a hierarchy of cues used to determine the attractiveness of a potential partner. BMI may be used as a primary `screening criterion' to select the most attractive (i.e. healthiest and most fertile) women from a range of possible partners, and then other secondary factors such as body shape, including WHR, may be used to discriminate between these attractive individuals.
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In addition to BMI and WHR, there are other features that may play a role in female physical attractiveness. Perhaps the best known of these is the degree of symmetry shown by a body.
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This result suggests that although symmetry is a significant factor in determining physical attractiveness (excluding faces) under some circumstances, it is a comparatively subtle cue compared with BMI or even WHR.
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For example, the most attractive WHR is reported to be 0.7, a value with which our study concurs. However, several studies have suggested that women with a higher WHR (and higher levels of free testosterone) are more likely to give birth to boys . So it may be that, in societies where male children are particularly valued, such higher WHR values may be more attractive. In conclusion, we can say that whether or not these preferences arose from cultural bias or evolutionary pressure, they will still have consequences for fitness and reproductive potential in mate selection, and a man who bases his judgement on BMI will optimize his chances of choosing a healthy and fertile partner.   • • •  

     



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